Scripps Networks, which produces a variety of programs on home repair, home improvement, cooking and interior design, has long shied away from on-air product placement on the grounds that it would compromise the credibility of its product. However, Scripps is expanding its custom programming opportunity for marketers, producing 30-minute how-to shows using advertisers' products that retain the look of its shows on its DIY and Fine Living Networks, and is beginning to incorporate some of this content into its regular programming.

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