Ads for Unilever's Axe and Gillette's Tag body sprays appeal to their target adolescent male audience by focusing on sex. The humorous spots feature men in flight from women aroused by the alluring scents.
A 24% increase in publishing revenue was one of the few bright spots for Martha Stewart Living Omnimedia, which posted a $78.7 million net loss for the three months ending in September, up from $52.3 million for the same period last year. TV revenue also was up, but operating losses were $3.5 million for the third quarter, amid disappointment over the ratings performance of Stewart's two new TV shows.
More than 200 medical school professors are calling on the Food and Drug Administration to ban direct-to-consumer prescription drug advertising, saying it "does not promote public health." The signed statement, organized by the nonprofit group Commercial Alert, will be presented formally to the FDA at public hearings next week in Washington.
Cingular Wireless is launching a campaign titled "Adelante," (Spanish for "moving forward") in a bid to attract a larger share of the 38-million strong Hispanic market. The largest U.S. wireless service provider has launched a new Hispanic marketing department for its "Adelante" campaign, which will include TV spots created by WPP Group's Bravo Group of Miami, as well as magazine ads and local promotions.
Jones Soda is dwarfed by competitors Coca-Cola and Pepsico in terms of sales, but the small Seattle company, founded by 40-year-old Peter van Stolk, is able to thrive as a niche player in the beverage market with its inclusive, customer-focused marketing. The Gen-Y-focused company has crafted a quirky and friendly image that makes advertisers and advocates out of its customers.
"Eat This With Dave Lieberman," debuting on Nov. 21, will be FoodNetwork.com's first Web-only series. The show, whose only commercial sponsor will be Microsoft, will send Lieberman around the country in search of food trends.