Ads for Unilever's Axe and Gillette's Tag body sprays appeal to their target adolescent male audience by focusing on sex. The humorous spots feature men in flight from women aroused by the alluring scents.
More than 200 medical school professors are calling on the Food and Drug Administration to ban direct-to-consumer prescription drug advertising, saying it "does not promote public health." The signed statement, organized by the nonprofit group Commercial Alert, will be presented formally to the FDA at public hearings next week in Washington.
SS+K's new "Knicks Fans Know" campaign for the New York NBA team has had an unintended, but not surprising, take-home element: Fans are stealing life-size cutouts of stars like Stephon Marbury and Nate Robinson from locations around Manhattan. Having suspected the cutouts might prove too tempting to resist, Marty Cooke, creative director of SS+K, made plans to replace the ads each week for the four weeks.
Cingular Wireless is launching a campaign titled "Adelante," (Spanish for "moving forward") in a bid to attract a larger share of the 38-million strong Hispanic market. The largest U.S. wireless service provider has launched a new Hispanic marketing department for its "Adelante" campaign, which will include TV spots created by WPP Group's Bravo Group of Miami, as well as magazine ads and local promotions.
"Eat This With Dave Lieberman," debuting on Nov. 21, will be FoodNetwork.com's first Web-only series. The show, whose only commercial sponsor will be Microsoft, will send Lieberman around the country in search of food trends.