Advertising Age editor Scott Donaton writes that Carat Americas CEO David Verklin has been preaching about participatory and interactive media since the late 1980s. But for Donaton, Verklin's visionary status serves to underscore the dearth of leadership in advertising.
Hormel Foods has debuted its first Spanish-language TV advertising campaign in Los Angeles using the tagline "Sabor de Calidad," Spanish for "Flavor of Quality." Hormel is introducing Hispanics to its line of meat products with a humorous ad running on all major Spanish language stations in the L.A. region, featuring a mischievous young boy described as "El Comelon."
With a reported 80% of auto buyers researching online, it's no wonder that car makers are turning to the Web for advertising. DaimlerChrysler brand Jeep is launching an online-only serial campaign about a family of travelers called We Are the Mudds about a family of Jeep enthusiasts on a cross-country trip.