Apple is reportedly working with music artists to produce exclusive content for its music streaming service, Apple Music. Pharrell, Drake and Eminem are among those artists who have created music videos for the service, according to Pitchfork.
Digitaria, San Diego, which develops websites for clients including the NFL and Best Western, has been purchased by JWT. Plans call for Digitaria CEO Dan Khabie to run the 100-person firm as an autonomous division of JWT.
Marty St. George, JetBlue's senior vice president of marketing and commercial, sent a clear message with this tweet: "We're pitching our advertising AOR. Curious on digital savvy ... first test is how many of the agencies will find me on Twitter." JetBlue is looking to replace its previous agency, JWT.
Hormel Foods has debuted its first Spanish-language TV advertising campaign in Los Angeles using the tagline "Sabor de Calidad," Spanish for "Flavor of Quality." Hormel is introducing Hispanics to its line of meat products with a humorous ad running on all major Spanish language stations in the L.A. region, featuring a mischievous young boy described as "El Comelon."
Incumbent WPP Group agency Young & Rubicam has been dropped from Ford Motor Co.'s review of its $100 million Jaguar account. The six remaining finalists in the review are: MDC Partners' Kirshenbaum Bond + Partners; WPP Group's JWT; Havas' Euro RSCG; Leagas Delaney; M&C Saatchi; and Berlin Cameron/Red Cell, which partnered with Y&R in its pitch, but was selected on its own.