Advertising Age editor Scott Donaton writes that Carat Americas CEO David Verklin has been preaching about participatory and interactive media since the late 1980s. But for Donaton, Verklin's visionary status serves to underscore the dearth of leadership in advertising.
Hormel Foods has debuted its first Spanish-language TV advertising campaign in Los Angeles using the tagline "Sabor de Calidad," Spanish for "Flavor of Quality." Hormel is introducing Hispanics to its line of meat products with a humorous ad running on all major Spanish language stations in the L.A. region, featuring a mischievous young boy described as "El Comelon."
Half of American's 77 million baby boomers will be age 50 or older by the end of 2005. Marketers of cosmetics, real estate, apparel and automobiles are finding the sweet spot lies in not treating older boomers like senior citizens, but not like kids either.