BT Group has fully embraced the potential of VoIP and plans to use the technology to beat pure-play VoIP providers such as Skype Technologies at their own game. The telecom believes it has a long-term advantage in the VoIP market because it can merge VoIP into a host of existing services. "Rather than let VoIP be done to us, it is our single-minded intent that we transform our own business behind it and use it as a way of increasing our customer base on other people's networks too," said Gavin Patterson, BT's managing director of consumer and ventures.

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