Interpublic Group's Universal McCann predicted a 6% increase to $604 billion in global ad spending next year and revised its 2005 global figure down from 6.1% growth to 4.8% at UBS' 33rd Annual Global Media Conference. "We're not looking for a boom, but we think things are looking a little bit better in 2006," said Bob Coen, the media agency's SVP-director of forecasting.

Related Summaries