Vonage, Overstock.com, Classmates.com and Netflix, Inc. lead the pack in spending on Web advertising for the month of October 2005, according to data from TNS Media Intelligence. All in all, the top 50 Web advertisers combined for more than $205 million in Internet advertising for the month.
A California pistachio grower has been cleared by a judge to refuse payments to the marketing and lobbying group that represents state pistachio farmers. A U.S. district judge in Los Angeles said Paramount Farms was not required to pay dues assessed by the California Pistachio Commission.
A boxed DVD set of the fourth season of Fox Broadcasting Co.'s "24" hit the shelves last week, offering viewers unseen footage from the spy drama. The set also includes a prequel to season five that is sponsored by Toyota Motor and features numerous shots of the car maker's vehicles.
A number of state attorneys general are raising concerns over a promotion for R.J. Reynolds' Camel brand cigarettes. The promotion at issue involves mailing coasters with drink recipes to addresses gathered from self-identified smokers at sponsored bar events. Critics are concerned that the cigarette marketer is taking advantage of intoxicated bar patrons in obtaining their addresses and personal information as well as by forging a link between drinking and tobacco use.
Two rival measurement firms -- TNS Media Intelligence and Nielsen Monitor-Plus -- will soon monitor local cable ad spending. PricewaterhouseCoopers estimates that local cable ads will be a $6 billion business this year and increase to $6.6 billion in 2006.