Havas chairman and corporate raider Vincent Bollore told reporters at a Paris press conference that he did not invest in the advertising business "for a quick ride," adding: "I will remain in media; I will develop the group." He also said that Havas' profit margin will be lower this year than last, and said his personally controlled Bollore Group would not seek to acquire more than a 30% stake in U.K. media company Aegis Group.
A boxed DVD set of the fourth season of Fox Broadcasting Co.'s "24" hit the shelves last week, offering viewers unseen footage from the spy drama. The set also includes a prequel to season five that is sponsored by Toyota Motor and features numerous shots of the car maker's vehicles.
Two rival measurement firms -- TNS Media Intelligence and Nielsen Monitor-Plus -- will soon monitor local cable ad spending. PricewaterhouseCoopers estimates that local cable ads will be a $6 billion business this year and increase to $6.6 billion in 2006.
Counterfeiting eats away at brand equity both because knock-offs tend to be inferior to the real deal and because fakes flood the marketplace and diminish the real product's perceived exclusivity. Moreover, Erik Sherman writes in CMO, "Counterfeiters are getting better at moving goods through traditional distribution chains and onto the shelves of legitimate retailers."
Vonage, Overstock.com, Classmates.com and Netflix, Inc. lead the pack in spending on Web advertising for the month of October 2005, according to data from TNS Media Intelligence. All in all, the top 50 Web advertisers combined for more than $205 million in Internet advertising for the month.