Gustavo Valle, CEO of Dannon, the U.S. yogurt business owned by Danone, predicts "double-digit growth on a long-term basis" and expects to double per-capita yogurt consumption within four years. He said the company's yogurt brands, including Activia, are growing 15% in 2010.
Functional food brands such as Becel's line of cholesterol-lowering dairy products and Danone's Activia probiotic yogurt usually deliver on their claims, but are not necessarily equally beneficial for all consumers, some nutritionists say.
Dairy Foods, a U.S. dairy industry trade publication, has named The Dannon Company, a Groupe Danone subsidiary, the 2006 processor of the year for making "significant recent or long-term accomplishments." In the past year, Dannon has launched Activia, a probiotic yogurt and the lower-sugar, nonfat yogurt Light and Fit Crave Control.