About 20,000 households in East London will be able to download the entire Encyclopaedia Britannica in less than seven seconds, thanks to new set-top boxes that take advantage of a project designed to deliver both Web content and TV programming via broadband at speeds up to 2,000 times faster than conventional services.
Ron Pompei, creative director and CEO of brand-strategy firm Pompei A.D., chats with BusinessWeek Online about the branding challenges associated the proposed AT&T Inc.-BellSouth merger. Pompei also discusses how telecoms in general can make their brands more relevant in today's digital world by focusing more on the connection between telecom technologies and self expression.
Verizon Communications has initiated a campaign to bring its FiOS TV service to more condo and apartment dwellers in the 16 states where it is deploying its fiber-optic network. "We are intensifying our effort, begun last year, to get FiOS services into the MDUs (multi-dwelling units), and we expect this year to dwarf last year's MDU sales penetration," a company vice president said.
Sprint Nextel Corp. launched a service that lets users make and receive an unlimited number of calls from their mobile phones to a designated home fixed-line number. The carrier is offering a consumer plan for $5 a month and an enterprise package for $8 a month.