Tom Hespos, president of Underscore Marketing, argues that standard penalties for late creative work that apply to print and broadcast media should be applied with equal vigor to interactive advertising.
The New York Times Company has made Vivian Schiller SVP and general manager of The New York Times on the Web, and Jason L. Rapp will be VP for online development and associate general manager of the Web site. Schiller will manage daily operations of NYTimes.com.
The Wall Street Journal is reporting that Microsoft and in-game advertising firm Massive Inc. are close to finalizing the sale of the interactive shop, for an estimated $200 million to $400 million. As gaming moves online, there is growing interest among advertisers and game publishers for dynamic ad insertion, which places ads based on user location, time of day and other targeting factors.
Interactive Web shops such as Tribal DDB are taking advantage of consumers' willingness to interact with companies via online games, by helping clients, including McDonald's and Volkswagen, develop games that help create brand experiences. Some agencies tackle the issue of creative development by outsourcing online game design to specialist shops such as Fuel Industries and WildTangent.
AmericInn International executives told more than 450 owners and managers gathered at the chain's annual convention that they are moving ahead on many of the chain's initiatives. The plans include a new Internet banner advertising campaign and financial incentives for qualified new property owners.