A marketing campaign from Fiksu has helped Home Depot's Redbeacon application increase its monthly install rates by a factor of 10 by targeting mobile ad networks, bidding exchanges and other areas Fiksu identified as high-acquisition targets. Even services that have support from major brands such as Home Depot "face the enormous challenge of being discovered by consumers and sustaining that user engagement," said Chris Shuptrine, senior director of client development at Fiksu.
Home Depot's in-store bar-code campaign will allow users to access information on products through their mobile devices and offer the option to buy online. The nationwide campaign, powered by Scanbuy, extends to print ads and direct mail.
"Handyman Al Rescate" is a new how-to series from Univision Online in partnership with The Home Depot. The six-episode Web series will offer tips on remodeling and repairs, gleaning tips from The Home Depot's in-store clinics.
Coca-Cola Co.'s brand placement on Fox's "American Idol" last April generated the highest positive feedback for a placement in 2007 from broadcast TV viewers, according to data from Nielsen's Place*Views. Home Depot's product placement on a March 2007 episode of TLC's "Trading Spaces" scored best with cable viewers, Nielsen found.
The New York Times Company has made Vivian Schiller SVP and general manager of The New York Times on the Web, and Jason L. Rapp will be VP for online development and associate general manager of the Web site. Schiller will manage daily operations of NYTimes.com.