The portrayal of hip, California-cool chain Jamba Juice as an insensitive profits-first, out-of-town chain in a recent episode of "The Sopranos" shows that marketers can't always control their image in entertainment placements. Because HBO doesn't pay for product placements, but chooses items such as Carmela Soprano's Porsche SUV based on character and plot needs, Jamba Juice had no say in how it would be portrayed.
Liberty Media Corp. will buy IDT Corp.'s animation unit, IDT Entertainment, for an estimated $450 million. The deal gives Liberty a vehicle to create original content for its Starz Entertainment Group network.
The National Cable & Telecommunications Association is worried that a federal program designed to spread broadband in rural America is instead being used to fund new competitors in places that already have cable. Loans from the U.S. Department of Agriculture "unfairly subsidize second and third broadband providers in communities where private risk capital already has been invested to provide broadband service," NCTA President Kyle McSlarrow said in a letter to the Secretary of Agriculture.