David Klan, currently general manager of global brand marketing for Mazda at its Hiroshima, Japan, headquarters, will take the reins of the marketing operations for Mazda North America beginning Aug. 1.
Best Buy Co. aims to expose customers to new entertainment products and artists through a promotion with Blender magazine, in which editors make purchase recommendations. Blender's August issue will feature a Best Buy advertising section focused on back-to-school gadgets and software for college students.
Compared to last year, Nike Inc.'s fiscal fourth-quarter net income dropped 5% to $332.8 million -- mainly due to higher costs associated with World Cup ad buys and raw material cost increases. The company also cited a $52.5 million settlement between its Converse subsidiary and a former licensee as another drain on earnings.
NBC and Web-video hosting site YouTube have announced a partnership in which NBC will get a branded page on the YouTube site that will feature promotional content related to NBC television shows. While the financial terms of the deal were not disclosed, there was a price for YouTube -- it announced it would be more aggressive in deleting user videos that contain copyrighted material used without permission.
Although two of the five networks have not completed their upfronts, all signs point to a flat or slightly down finish, due in large part to marketers diverting advertising dollars to new media. The final upfront is estimated to total $8.9 billion to $9 billion, as opposed to last year's estimated $9.1 billion and an estimated $9.3 billion the year before.
McDonald's Corp. and Walt Disney Co. still intend to work together and possibly put McDonald's restaurants in Disney parks, but both companies now are free to forge deals with other film studios and quickservice chains, respectively.