NBCUniversal this spring will change the name of its Sleuth cable network to Cloo TV. As was the case with NBCU's Syfy, which was changed from Sci Fi, the parent company switched to Cloo because it could not trademark and own the Sleuth name.
NBC Universal has begun touting the power of its two female-focused cable networks, Bravo and Oxygen. Ratings among 18- to 49-year-old women have increased for both nets since NBCU acquired Oxygen about a year ago, and recent data from Nielsen N Power show that the networks' core audience is more likely than not to have earned a college degree and have a household income of $100,000 or more.
NBC Universal has taken its online store at NBCUniversalStore.com out of beta mode. The store allows users to buy products connected to the shows airing on NBCU's properties, including Sci Fi, Bravo, USA Network and NBC.
Strong performances by NBC Universal's film unit and cable networks -- including Bravo, Sci Fi, USA Network and CNBC -- propelled the General Electric division to $15.4 billion in total revenue for 2007 and accounted for about 75% of NBCU's windfall, according to President and CEO Jeff Zucker. The company also reported that earnings for the period were $3.5 billion, which Zucker said was a 6% increase over 2006.
NBC Universal Chief Executive Officer Jeff Zucker told a group of financial analysts Thursday that despite lower ratings, NBCU's upfront ad sales were up slightly from last year. Zucker also said cable TV had become one of the most important and profitable assets in the company's portfolio.