Discovery en Espanol, the Spanish-language version of Discovery Channel, has announced its best second-quarter performance ever as it continues a ratings climb in all demographics, including double-digit increases among viewers 18 to 34. Discovery en Espanol trails only Galavision in Spanish-language cable networks.
Discovery Networks' U.S. Hispanic Group has established an ad team, with executives based in Miami, Chicago, Los Angeles and New York, to work on behalf of its Spanish-language networks in the U.S. market. Those networks include: Discovery en Espanol, Discovery Kids en Espanol and Discovery Travel & Living (Viajar y Vivir).
The company has launched iO en Espanol, a Spanish-language programming tier available to digital subscribers in some New York and New Jersey markets. "The Hispanic market has become hard to ignore," said Matthew Weiss, VP digital product strategy.