7/18/2006

A new U.S. ad campaign starring mustachioed DaimlerChrysler CEO Dieter Zetsche recalls past campaigns featuring plain-spoken Chrysler chairman Lee Iacocca. The ads, by BBDO Detroit, convey the message that the international auto manufacturer's U.S. nameplates benefit from cross-ownership with prestige brand Mercedes.

Full Story:
NYTimes.com

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