Retailers in China will start selling table grapes grown by Dayka & Hackett and distributed exclusively by Shanghai Nongfu Fruit with the face of Mickey Mouse on them this month. The Disney-branded fruit is part of a promotion for next year's opening of Shanghai Disneyland.
The Walt Disney Co. adopted new nutrition guidelines in October for children's products that feature the company's name and characters. General Mills met the challenge, and will offer the first Disney-branded ready-to-eat cereal products under the new guidelines: Disney's Mickey Mouse Clubhouse, Disney Princess and Disney's Little Einsteins.
Knowlan's Super Markets Inc., which operates Festival Foods and Knowlan's stores in Minnesota, is upgrading and expanding its electronic shelf labeling system. The new system is more accurate and better features promotions and sale items throughout the store.
The Walt Disney Co., parent of ESPN and ABC, will tap into the $75 billion global pet products business with Disney character-branded food, collars, clothing and bedding, a Disney executive said. A test run of an "Old Yeller" branded pet food in Kroger Co. stores in the U.S. last spring has become Kroger's best-selling pet food. In Europe, the company also has begun licensing fresh fruit by branding it with collectible Disney stickers.