Rice-A-Roni's marketing campaign for its newest line of products, which includes whole-grain flavors and microwavable dishes, returns to its San Francisco roots with its original jingle and images of cable cars. Several brands, including Life cereal and Oscar Mayer bologna, are reviving old ads.
Four companies remain as Safeway continues to evaluate who should control its $250 million North American broadcast and promotions account -- Young & Rubicam; Euro RSCG; Goodby, Silverstein & Partners and DDB.
In an effort to educate their colleagues about the benefits and uses of RFID, several senators have joined forces to create the U.S. Senate RFID Caucus. The U.S. State Department's legislation mandating that all U.S. passports must contain RFID chips by the end of 2006 represented a major victory for the technology's acceptance.
Shares of Coca-Cola Co., Pepsico and Anheuser-Busch Cos. all are up roughly 5% this year, while Hansen Natural Corp., which makes the popular Monster Energy drink, is up 133% percent for the second year in a row. "The companies are picking up their primary volume growth from non-carbonated beverages," said one analyst.