Nike has seen its stock price slip 15% since a December peak. Soft overseas sales and a shakeup in the company's leadership ranks are to blame, analysts say, in combination with weaknesses in the U.S. athletic shoe market.
Aiming to reach adults ages 18 to 34, General Motors Corp.'s Chevrolet has earmarked nearly half of its advertising launch budget for the Internet. The marketing plan also allots around 35% of Aveo's launch budget to TV. The launch also will include spends on print and guerrilla marketing.
China International Trust and Investment Corp. announced it will end its joint venture with WPP's Grey Advertising in favor of a new alliance with WPP rival Omnicom, the marketing services sector leader.