Coca-Cola is debuting "fruitwater," a line of carbonated, nutrient-enhanced sparkling drinks sweetened with sucralose. The drinks, part of the company's Glaceau unit, will be fruit-flavored but will not contain fruit juice.
Tata Global Beverages has introduced Tata Water Plus and Tata Gluco Plus and has purchased a stake in ACTIVATE as it seeks a larger share of the market for functional and flavored waters. Managing Director Harish Bhat has said he expects bottled water sales to grow to 15% of the company's total sales in the next few years, up from 5% now.
Food made for children and infants is now fresher, nutrient-enhanced and more sophisticated, according to trends highlighted in a report from the Center for Culinary Development and market-research provider Packaged Facts. Formulas, cereals and snacks are starting to contain Asian influences and additions such as omega fatty acids and antioxidants.
Ardea Beverage Co., makers of Nutrisoda, signed on several distributors for its nutrient-enhanced sparkling beverages. The drinks will be supplied by John Lenore Co., GBL Santa Barbara Distributing and Real Soda in Real Bottles in Southern California; and Superior Products and Bay Area Distributing in Northern California.