With consumers willing to pay premiums for certain colors, like pink, and opting for all kinds of bling, from jewels to tattoo-inspired designs, Motorola's Razr model is setting the standard for cell phones as fashion accessories. Accounting for nearly one-third of Motorola's second-quarter sales, the model helped power a 46% increase in second-quarter profits.
The U.K. is expected to lead the pack when it comes to digital TV adoption, with 95% of its households expected to have the technology by 2010, according to Datamonitor. By comparison, the U.S. and Germany are expected to have an uptake of 66% and 50%, respectively.
The Madden NFL video game franchise has become more than a game: The launch of each new iteration has become an annual ritual where fans can come together to celebrate "Maddenoliday." EA Sports, retailers and professional football players are all part of a coordinated marketing push to promote the latest version of the video game, which consistently performs well in the video game sector.
Sony Corp.'s latest Vaio desktop serves a dual purpose, acting as both a personal computer and a TV. The built-in tuner enables the computer to switch to a TV, and shows can be saved on the laptop's hard drive using technology similar to digital video recorders.
Representatives from Warner Bros., ESPN and CBS all see a bright future for HDTV. "HD is one of the catalyst technologies that will define the next generation in consumer entertainment," a Warner Bros. executive says.