The Madden NFL video game franchise has become more than a game: The launch of each new iteration has become an annual ritual where fans can come together to celebrate "Maddenoliday." EA Sports, retailers and professional football players are all part of a coordinated marketing push to promote the latest version of the video game, which consistently performs well in the video game sector.
Sony Corp.'s latest Vaio desktop serves a dual purpose, acting as both a personal computer and a TV. The built-in tuner enables the computer to switch to a TV, and shows can be saved on the laptop's hard drive using technology similar to digital video recorders.
Microsoft is considering offering holiday discounts and other promotions to encourage customers to upgrade their PCs with the long-awaited Windows Vista operating system. Vista is not expected to hit stores until at least January, but spurring PC purchases could ease disappointing holiday sales expectations.
With consumers willing to pay premiums for certain colors, like pink, and opting for all kinds of bling, from jewels to tattoo-inspired designs, Motorola's Razr model is setting the standard for cell phones as fashion accessories. Accounting for nearly one-third of Motorola's second-quarter sales, the model helped power a 46% increase in second-quarter profits.
The U.K. is expected to lead the pack when it comes to digital TV adoption, with 95% of its households expected to have the technology by 2010, according to Datamonitor. By comparison, the U.S. and Germany are expected to have an uptake of 66% and 50%, respectively.