Coca-Cola has signed an agreement with The Nielsen Co. to receive integrated services that will help it gain consumer insights with information on purchasing behaviors, product movement, TV ratings and other reporting tools.
Coca-Cola and illycaffe, an Italian coffee maker, will launch a line of espresso ready-to-drink offerings in Europe next month. The partnership plans to expand to Asia, North America, Eurasia and the Pacific in the next two years.
Coca-Cola and its two largest bottlers settled a lawsuit over certain distribution systems with a group of smaller bottlers. Under the settlement, all parties will work together to develop and roll out new distribution systems for the beverages.
Coca-Cola and its distributors continue to dispute Powerade rights. Recent court documents indicate an association of Coke's independent distributors, which claims Coke breached contract when it agreed to a direct-delivery deal with Wal-Mart Stores, proposed Coke buy out their distribution rights for $700 million, but Coke maintains that the amount is based on "grossly incorrect" financial analysis.
Coca-Cola Co., along with Campbell Soup Co.-owned Godiva Chocolatier, on July 31 will introduce Godiva Belgian Blends, a new line of premium blended drinks. Flavors include dark chocolate mocha, milk chocolate mocha and French vanilla latte.