10/20/2006

Media Kitchen is aiming to eliminate the traditional barriers between media and creative by sending its associate media director, Rebecca Wendorff, to work in the creative department at strategic-communications shop SS&K, its ad partner for joint accounts including Delta Air Lines' Song. The "Kitchen Inside" program is a six-month trial to see if Wendorff's physical presence at SS&K will improve collaborations between the two agencies.

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