Univision and CNET.com are collaborating on an ad-supported microsite for Spanish-speaking users, offering translated editorial content from the tech-oriented Web portal and other news and video features.
Best Buy, Target and Wal-Mart are among the marketers pulling out the stops for the Tuesday release of the DVD of the year's top-grossing movie, "Pirates of the Caribbean: Dead Man's Chest." With 20 million copies to move, they're offering bonus DVDs, midnight sales, free T-shirts and special discounts.
Comedy Central will begin airing episodes of "Lil' Bush: Resident of the United States," an animated series produced by MVNO Amp'd Mobile that portrays President Bush and his cabinet as misfit children. The move marks the first time that a U.S. TV network will broadcast a show that was originally produced for cell phones.
Hispanic shop Lapiz is working with Chase Card Services on its first campaign focused on the Hispanic market. Using the tagline -- "Confia en Ti. Confia en Chase" or "Believe in Yourself. Believe in Chase." The aspirational TV and Web campaign will include Spanish-language ads on Univision, Telemundo, Telefutura and Galavision, as well as the Web sites AOL Latino, MSN Latino, Terra Online and Univision Online.
The Time Warner board met yesterday to discuss the future of online division AOL. There has been rampant media speculation of late that AOL will downscale its Internet service provider business and ramp up its status as a free, ad-supported Web portal, but board members did not reveal what plans for AOL's restructuring were under discussion.