Interpublic Group's Mediabrands has hired Rick Marroquin, chief marketing officer at Batanga, as managing director of a new division created to handle Hispanic and multicultural media and marketing. The new unit will work with accounts belonging to Interpublic shops Initiative and Universal McCann, which are under the purview of Mediabrands.
McDonald's veteran and Hispanic branding specialist Rick Marroquin, in his new role as Batanga CMO, is developing the multimedia company's first formal marketing program. Among his first tasks is hiring the maiden ad agency for Batanga and its flagship online radio network.
Marketers have been relying on consumers for ad ideas for decades, but only recently have users been asked to submit full-blown commercials. The explosion of Web video and free hosting sites have made it possible for marketers like Chipotle, Converse, Frito-Lay, General Motors and MasterCard to hold user-generated advertising contests.