Some people collect rare stamps, but Dale Speirs is only interested in stamps that have been attached to letter bombs or whose envelopes show marks noting that they've been inspected by bomb-spotters. Collectors have acquired envelopes covered in ink by the British suffragettes and singed by a misfiring Unabomber device; still, the juiciest items are the hardest to track down. "For obvious reasons, most items are kept as police evidence," Speirs says.
Organic search engine optimization has reached the end of its run, according to Priceline CEO Paul Hennessy. With the growing number of paid advertisements, and Google's own entry into many shopping markets, SEO no longer serves the function it has in the past. "I don't think SEO is dead, but for high-volume commercial search terms, its importance is certainly decreasing steadily," added Johannes Thomas of Trivago.
Coca-Cola is about to light the Fuze on the ready-to-drink tea category, one of the rare instances where the company is far behind competitors such as Arizona and Pepsi-owned Lipton. Working with agencies Ammirati, Engauge and new Latin American agency David, Fuze will be launching five new flavors this year while taking a multicultural marketing approach. Chris Johnston, director of tea at Coca-Cola North America, says the company has "pretty lofty awareness goals" for the brand.
Brand marketers are missing the boat if they're not moving to integrate social gaming into their efforts, writes digital marketer Tony Hoskins. Social games such as "Angry Birds" and "Bejeweled" are capturing mobile users' time and attention, making them the perfect tool for reaching more consumers with free product offers and other rewards for playing.
The big, red DVD kiosk company will begin testing video games in Reno, Nev., and Wilmington, N.C. The games will be available for all major console systems, and they will rent for $2 per day. "Video games are growing in popularity across all generations," said Mark Achler, Redbox's vice president of video games. "The video game rental test will help us to gauge our customers' interest in video game rentals."