H.J. Heinz Co. will distribute 200 million self-serve packets featuring trivia questions from the new Trivial Pursuit Totally 80s Edition game. Consumers can log on to Heinz's Web site with answers to win cash prizes or a copy of the game.
Toronto-based Maple Leaf Foods plans to sell its Maple Leaf Animal Nutrition and related businesses, including the Shur-Gain and Landmark Feeds brands. The company plans to focus on its sale of meat products and ready made meals.
Food Lion is considering adopting the Guiding Stars nutritional labeling program by Hannaford Bros., which gives fresh and packaged foods stars based on their nutritional value. Food Lion also launched a loyalty program at Bloom, its experimental banner.
Kraft Foods' Singles, Hellmann's mayonnaise, Snyder's of Hanover potato chips and Heinz ketchup are finding their way into fine dining establishments, as more upscale chefs become comfortable using commercial, inexpensive ingredients in their dishes.