As usual, Anheuser-Busch will kick off its "selling season" for its flagship Budweiser brand by buying the most ad time -- five minutes -- on the Super Bowl broadcast. This year's spots for Budweiser and Bud Light will feature racing star Dale Earnhardt Jr., rapper Jay-Z, some animated crab thieves and a creepy hitchhiker, as well as the iconic Clydesdale horses.

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