Google has started to offer U.S. marketers in its AdSense network the ability to field ads that expand to post additional content, including film trailers, video game segments or additional images of a product. The ads can be created by Google's list of approved third-party rich media producers, including specialists such as Eyeblaster, Pointroll and United Virtualities, along with its own unit, DoubleClick, and Microsoft's Atlas.
A range of marketers, including Apple, Avon Products, Lincoln Financial Group and Level vodka, are seeking to engage consumers by making "hello" a key element of their campaigns, but they risk overusing it, according to this article.
Online activities take up nearly half of the weekday spare time of Americans with broadband connections, according to a report from Media-Screen. Most of their surfing time is spent accessing entertainment and e-mail as well as other online communications, the study found.
Havas' MPG has won the media business for Sears Holdings, which includes both Sears and Kmart stores, in a review. Finalists reportedly included incumbents and WPP Group siblings MindShare and MEC Interaction, as well as independent Horizon Media.