Online activities take up nearly half of the weekday spare time of Americans with broadband connections, according to a report from Media-Screen. Most of their surfing time is spent accessing entertainment and e-mail as well as other online communications, the study found.
The online ad segment last year soared 35% to set a record $16.9 billion in revenue, according to the Internet Advertising Bureau. Strong fourth-quarter sales of $4.8 billion helped to push 2006 over the top, the IAB said.
Havas' MPG has won the media business for Sears Holdings, which includes both Sears and Kmart stores, in a review. Finalists reportedly included incumbents and WPP Group siblings MindShare and MEC Interaction, as well as independent Horizon Media.
A range of marketers, including Apple, Avon Products, Lincoln Financial Group and Level vodka, are seeking to engage consumers by making "hello" a key element of their campaigns, but they risk overusing it, according to this article.