Havas' MPG has won the media business for Sears Holdings, which includes both Sears and Kmart stores, in a review. Finalists reportedly included incumbents and WPP Group siblings MindShare and MEC Interaction, as well as independent Horizon Media.
A range of marketers, including Apple, Avon Products, Lincoln Financial Group and Level vodka, are seeking to engage consumers by making "hello" a key element of their campaigns, but they risk overusing it, according to this article.
Online activities take up nearly half of the weekday spare time of Americans with broadband connections, according to a report from Media-Screen. Most of their surfing time is spent accessing entertainment and e-mail as well as other online communications, the study found.
The online ad segment last year soared 35% to set a record $16.9 billion in revenue, according to the Internet Advertising Bureau. Strong fourth-quarter sales of $4.8 billion helped to push 2006 over the top, the IAB said.