Yoplait has introduced a new carbonated yogurt in a tube dubbed Fizzix, targeted toward the "tween" demographic, which consumes less yogurt than all other age groups in the U.S., according to General Mills. Yogurt sales more than doubled in the U.S. from 1998 to 2006, with health and convenience factors pushing the growth, an industry expert said.
Land O'Lakes is offering a revamped butter package for its West Coast customers. Instead of long sticks of butter, it will sell a "stubby" shape, which is shorter and wider. "It's been the norm in the West for a long, long time," a spokeswoman for Land O'Lakes said.
Lester Borchardt, a pioneer in food science and longtime director of research at General Mills, died Sunday at the age of 99. Borchardt is credited with revolutionizing the breakfast cereal industry and developing a process to fortify milk with vitamin D.
General Mills is launching Fruity Cheerios this week in stores. The new fruit-flavored, O-shaped cereal, which looks much like Froot Loops by Kellogg's, contains orange juice and is made mostly of corn.
General Mills inked a deal with Bravo Foods International to produce a line of low-fat milks flavored like its popular cereal brands, including Lucky Charms, Wheaties and Trix. The milk will be on shelves and in vending machines this summer.