A new partnership between Sony and Nielsen will track media usage and advertising performance in games played on Sony's PlayStation 3. The deal will benefit both companies as Nielsen can expand its GamePlay Metrics initiative and Sony will be able to work on possibly developing its own in-game advertising system.
Republican presidential hopeful Mitt Romney has run twice as many local TV ads as his next rival, Nielsen Media Research has found. Romney has aired 4,549 spots, with most in Iowa and New Hampshire, compared to Democrats Bill Richardson (2,232) and Christopher Dodd (1,664), while Democratic front-runners Hillary Clinton and Barack Obama have not launched local TV pitches.
Nokia will be using Wieden + Kennedy as its global lead agency. Wieden + Kennedy will handle the strategy and creative portion of the Nokia account. According to estimates, Nokia spends upwards of $120 million in global media spending annually.
Although the marketing for the Today Sponge, which is relaunching from a new manufacturer, doesn't include any "Seinfeld" references, the contraceptive product still boasts name recognition from the sitcom's famous "sponge-worthy" episode that first aired in December 1995. The episode is frequently cited in focus groups and media reports about the product.