WPP's Grey won 113 awards at Cannes, including four Grand Prix Lions, from work generated across 18 countries. Grey's Tor Myhren says the agency's collaborative approach led to the success. "We all root for each other, and that is a very unique thing. I've never seen that at any agency in my 20 years in advertising. And this camaraderie is our biggest competitive advantage," he said
Tor Myhren, the chief creative at Grey's New York office, has been promoted to worldwide creative officer of the WPP agency. Myhren will keep his duties in New York as he takes on the new role, which opened after the retirement of Tim Mellors. "Tor is a natural leader. He has helped shape a highly innovative, infectious and winning culture in our flagship New York agency," said James R. Heekin III, chairman and CEO of Grey Group.
Some observers of trends in the interactive world believe ad blocking tools such as the Firefox browser plug-in Adblock could provide a basis for litigation for advertisers who don't want Web users obviating their ads.
Responding to pressure from advertisers, Nielsen ratings will begin counting the number of viewers tuning in to commercials. The move could mean a tough road for cable companies because cable's younger viewers are believed to be channel surfers, which potentially could lower ad prices.