James Moore, Cablevision's director of international strategy and product management, said at a conference that the best way for Spanish-language cable channels to gain wide distribution these days was to offer themselves via video-on-demand or on a premium Spanish-language tier. Other executives said that wide distribution for Spanish-language channels was made even harder because of FCC rules requiring cable companies to carry the digital signals of local broadcasters.
Prince is taking eBay, Pirate Bay and Google'sYouTube to court over the sites' alleged failure to protect copyrights. A company hired by Prince to patrol online content reportedly has plucked about 2,000 clips from YouTube. EBay maintains it is working to protect artists' content, with a company spokesman saying, "The bottom line for us is that counterfeit or pirated goods are illegal and have no place on eBay."
Movie-on-demand products that retrieve content online have yet to catch on because viewers must pay to download, even after purchasing equipment. But executives at startup Vudu claim they have overcome the obstacles that sunk predecessors, from design and technology to relationships with studios.
Viacom's MTV Networks is launching two Web projects in hopes of reclaiming its title of king of mass media cool. The first is a social networking site called Flux that allows users to surf and network across multiple affiliate sites while sharing content. The second, VBS.tv, is a secretive video partnership with Brooklyn, N.Y.-based Vice Magazine.
Local TV stations that focus on Hispanic viewers are gaining more advertisement revenue than ever, a new study found. Local Spanish-language stations attracted at least $1 billion in ad revenue last year, according to the Magna Global USA study.