10/11/2007

Frito-Lay is continuing in the user-generated mode for the Super Bowl, with a contest to pick the best consumer-written song, which will be used in a spot during the game's Feb. 3 telecast. The online "Crash the Super Bowl" contest is a follow-up to a homemade-video competition last year for Doritos, which attracted 1,000 wannabe directors seeking to get their spot aired during the big game.

Full Story:
USA Today

Related Summaries