Americans have been steadily consuming more red wine over the last 17 years, but white wine still reigns as the U.S. favorite, according to this year's edition of "The U.S. Wine Market: Impact Databank Review and Forecast." Chardonnay is the most popular wine among Americans, and merlot leads the reds by volume -- but pinot noir was the fastest-growing major variety last year in either category, according to the report.

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