Consumers find traditional advertising, such as TV spots and print ads, more credible than Internet-based advertising, according to a survey by media company Nielsen. The majority of respondents said newspaper ads are the most reliable while mobile ads are the least trusted.
Time Warner Cable now is offering BusinessLink.tv, a new service that brings high-speed TV video to computers via cable modem. So far, the service, which includes CNN, Bloomberg TV and NY1 News, is available to businesses in select markets in New York and New Jersey.
The Outdoor Channel and the National Cable Television Cooperative have reached an agreement that will continue carriage of the network via NCTC's systems for the next five years. The distributor serves about 12 million subscribers across the country through deals with 1,100 independent cable firms.
Cisco Systems completed interoperability tests at CableLabs to prove that its uBR10012 Cable Modem Termination System is forward-compatible with Texas Instruments' Puma 5 DOCSIS 3.0 CPE development platform. The tests showed that Cisco's CMTS system will accommodate downstream channel bonding as early as this year and upstream bonding in the future.
Texas Instruments has unveiled a DOCSIS 3.0-based cable modem chipset, dubbed Puma 5, which according to the company will be used by a minimum of three cable modem brands for the CableLabs' Certification Wave 56.