Coca-Cola will unveil new TV spots under its global slogan "Coke Side of Life" starting Thanksgiving weekend during family-oriented shows on ESPN and ABC. The commercials, titled "At the Table" and "Around the Table," focus on the importance of spending quality time with loved ones. "We understand and believe in the value of coming together -- during the holidays and every day," Coca-Cola North America CMO Katie Bayne said.
Food and beverage manufacturers could increase their sales during the holidays by considering seasonal flavors, special packaging and convenience in their product-development efforts for special occasions, including Thanksgiving and Christmas, a new food industry group study found. The Grocery Manufacturers' Association expects manufacturers to capitalize on health trends by promoting healthy products and ingredient substitutes during the holidays.
Tryptophan, a chemical in turkey that is known to induce drowsiness, appears to affect a person's trust, researchers say. Scientists found that a reduction of tryptophan levels lowers levels of serotonin in the brain, making people less trusting.