Alloy Media + Marketing has agreed to sell ads for IAC/InterActiveCorp's teen-oriented virtual world, Zwinky, which boasts 7.5 million visitors per month. Alloy already packages inventory from teen-focused online properties Habbo Hotel, Meez and RockYou for network buys.
Chrysler is promoting its Dodge Grand Caravan with a holiday push that lets Facebook members send customized messages to friends via an application the automaker developed for the social-networking site. The "Holiday Letters" campaign, created by interactive agency Organic, is meant to position Chrysler's Caravan as a minivan that fosters family togetherness.
Automakers are expected to ramp up global ad spending on online media, while scaling back TV and newspaper advertising in 2008, although overall domestic ad spending by the industry is expected to be flat or slightly down in the new year, according to a report by research firm Kelsey Group.
Leading marketers increasingly are looking to purchase online advertising space on an upfront basis, so as to secure prime inventory. About.com CEO Scott Meyer said: "What's different is that advertisers are leading the upfront instead of the publishers. They are inviting their key publishers in. It's flipped around."
Google is betting that knowledge workers of the future will access information using software that resides on the Internet, rather than programs installed on home or office computers. Google's move into "cloud computing" puts it at odds with software leader Microsoft, and this article features executives at both companies and a range of experts sounding off on the Internet search leader's attempt to wrest market share from the software industry giant.