12/11/2007

Sparkling wine brand Freixenet is kicking off a planned series of short films with "The Key to Reserva," a 10-minute homage to the thrillers of Alfred Hitchcock, directed by and starring Academy Award-winner Martin Scorsese. The Scorsese film, whose release is being coordinated by JWT, Barcelona, and the other installments are intended to build buzz virally, according to this article, and JWT executives say they're already in discussions with other famous filmmakers.

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