Millennial moms in the U.S. favor ads that offer a specific discount or incentive over ads that reflect something relatable in their stages of life, according to a study by BabyCenter and the Interactive Advertising Bureau. Images of babies, families, moms holding babies, and children were the top attention-grabbing ad content for this group.
A study in Academic Pediatrics revealed mothers who used mobile devices during meals had 20% fewer verbal and 39% fewer nonverbal interactions with their children, which in turn may reduce family mealtime's protective effects against obesity, asthma and risky behaviors. Maternal mobile-device use also resulted in 26% fewer verbal and 48% fewer nonverbal interactions with children during introduction of unfamiliar foods.
Boot camps are moving into neighborhoods to offer a workout option for busy moms, as well as a way for them to catch up with friends. Missy Isom, owner of Moms Evolution in Cornelius, N.C., also involves babies in the workouts, sometimes having moms use them as weights.
The shopping and spending behaviors of wealthy moms are more like those of their less-affluent peers than those of wealthy women who don't have children, according to research from Ipsos Mendelsohn. Mothers in households with $100,000 or more in annual income are more likely to eschew luxury cars for minivans, shop at Target and travel to Disney World rather than take a spa vacation.