Millennial moms in the U.S. favor ads that offer a specific discount or incentive over ads that reflect something relatable in their stages of life, according to a study by BabyCenter and the Interactive Advertising Bureau. Images of babies, families, moms holding babies, and children were the top attention-grabbing ad content for this group.
A study in Academic Pediatrics revealed mothers who used mobile devices during meals had 20% fewer verbal and 39% fewer nonverbal interactions with their children, which in turn may reduce family mealtime's protective effects against obesity, asthma and risky behaviors. Maternal mobile-device use also resulted in 26% fewer verbal and 48% fewer nonverbal interactions with children during introduction of unfamiliar foods.
Pregnant women with the highest vitamin D levels were significantly less likely than those with the lowest levels to have a child who developed type 1 diabetes before age 15, according to a study in the journal Diabetes.
A survey of about 300 women who gave birth during the 2009-2010 and 2010-2011 flu seasons found 61% of them received seasonal flu shots during their pregnancy for the 2009-2010 season and 55% during the 2010-2011 season. A second study revealed that getting flu shots during pregnancy does not increase the risk of miscarriage. Another study found that babies of women who were vaccinated during pregnancy retained some immunity for two months after birth.