Sandwich chain Subway is alleging that rival Quiznos and Viacom's iFilm damaged its brand via a user-generated video contest. The lawsuit could determine whether marketers can be held liable for messages contained in content created by outsiders, according to this article.
CNET Networks, which operates Web sites covering technology, electronics and entertainment, is facing a challenge from dissident investors who feel the company isn't keeping pace with technological innovations and challenges from rivals.
Los Angeles-based Rubicon Project, flush with $21 million in venture funding, is hoping to attract online publishers by offering real-time information on which Web ad networks are offering the most valuable and relevant advertising.
Nearly three in four TV viewers channel surf, chat with others in the same room or by phone, or "mentally tune out" during commercial breaks, according to a survey by BIGresearch. The report also showed consumers are relying more on new media to make purchasing decisions, and less on TV, which is playing a more general branding role.