Engineer Your Life, an effort to attract high-school girls to the engineering profession, will debut Sunday as part of Engineers Week 2008. "The engineering field is not doing the kind of public relations it should relative to what engineering is really all about," says Pat Galloway, the first woman ever elected as president of ASCE and the CEO and CFO of Nielsen-Wurster Group. The new program will aim to show girls that they can change the world, be creative and love their jobs as engineers.

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