Forget the game on the field: The real battle in this year's Super Bowl might the ad showdown between megabrands Coke and Pepsi. Wieden+Kennedy created spots for Coke, one featuring scenes from the iconic Macy's Thanksgiving Day Parade and another featuring politicos James Carville and former Sen. Bill Frist. A Pepsi spot by Omnicom Group's BBDO stars pop idol Justin Timberlake.

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