Dick's Sporting Goods' omnichannel customers spend three times as much as those who only shop the brick-and-mortar stores, the company said. "Enhancing our mobile capabilities is a significant part of our omnichannel strategy both for consumers and Dick's associates," said Rafeh Masood, the retailer's vice president of customer innovation technology.
A "Sports Matter" campaign from Dick's Sporting Goods and Anomaly follows three students and shows how sports help them deal with life's daily struggles. Dick's is using the campaign to call attention to its "Sports Matter" program that will provide marketing support and as much as $2 million in grants to help fund about 100 struggling youth sports teams. " 'Sports Matter' is about rallying communities behind teams," said Dick's Chief Marketing Officer Lauren Hobart.
Cutting edge technology offers retailers an accurate, detailed look at in-store metrics. A new virtual reality system from Kimberly-Clark's Innovative Design Studio helps companies examine store design, merchandising and product concepts without changing a thing in their own stores.
Pennsylvania-based Dick's Sporting Goods has signed a lease for a two-story, 80,000-square-foot store at a new shopping center in Palm Beach County, Fla. The new location, scheduled to open in March 2009 as part of Dick's aggressive move into the area, will dwarf the typical stores of rival Sports Authority.