3/3/2008

According to Rishad Tobaccowala, head of Publicis-owned Denuo, Sen. Barack Obama, D-Ill., is making much more effective use of online media than his rival for the Democratic presidential nomination, Sen. Hillary Clinton, D-N.Y. Tobaccowala point out that it's "much harder to control the message with the Internet so widely used now," adding, "The spin comes back to bite you. I think the Clinton staff haven't really understood."

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