Campbell Soup Co. reported earnings growth of 4% and sales growth of 10% in the first half of fiscal 2014 in its Global Baking and Snacking division, and it expects Pepperidge Farm products will continue to drive growth in the second half. "Pepperidge Farm will increase innovation with new varieties and packs of Goldfish, the national rollout of Goldfish Mac & Cheese, and further expansion of Goldfish Puffs," said Campbell's President and Chief Executive Officer Denise Morrison.
Campbell-owned Pepperidge Farm is marking 75 years since it was founded with a lineup of product launches this fall. The new products include Goldfish bread in brown sugar and cinnamon flavors, Jingos! snack crackers, Milano Slices salted pretzel cookies and new flavors of Soft Baked cookies.
Campbell Soup yesterday said it formed a new unit tasked with finding new strategies and markets for its soups and other products, including Pepperidge Farm cookies and crackers and Prego sauces. The new unit is to look for ways to sell and market Campbell's international products in the U.S. "We're ... finding that there are places for Campbell to compete where we're not naturally organized to go," says CEO Douglas Conant.