Powerade, the Coca-Cola brand that is the "Official Sports Drink of the NCAA," is tying a campaign to March Madness that includes sideline presence for all games. The campaign, called "Game Science," has the tagline "Focus. Hustle. Hydrate. Believe." The first ad will star New Orleans Hornets point guard Chris Paul.
Andrew Zimmern, host of the Travel Channel's "Bizarre Foods" show, will be the spokesman for Target's "SuperTarget Meal Adventure Guide." The publication will include Zimmern's recipes and meal ideas, incorporating ingredients from Target's private-label brand, Archer Farms.
Intel Corp. has picked Omnicom Group's OMD for its estimated $300 million global media planning and buying account, following a review. Finalists included incumbent Interpublic Group's Universal McCann, and Publicis Groupe's Starcom.
Cox Enterprises, which owns 17 daily newspapers, 15 local TV stations and a majority stake in roughly 80 radio stations, will purchase startup firm Adify Corp. for $300 million. Adify is an advertising technology firm which bundles Web inventory into networks so that marketers can consolidate ad buys based on specific subjects or area of interest.