The nation's major Spanish-language networks, reflecting the growing clout of the Hispanic segment of the U.S. population, are planning to increase political coverage leading up to the 2012 elections and put more emphasis on getting out the vote.
Cox Enterprises, which owns 17 daily newspapers, 15 local TV stations and a majority stake in roughly 80 radio stations, will purchase startup firm Adify Corp. for $300 million. Adify is an advertising technology firm which bundles Web inventory into networks so that marketers can consolidate ad buys based on specific subjects or area of interest.
Intel Corp. has picked Omnicom Group's OMD for its estimated $300 million global media planning and buying account, following a review. Finalists included incumbent Interpublic Group's Universal McCann, and Publicis Groupe's Starcom.
MTV Networks has greenlighted two series in which contestants vie for musical stardom. In one, "Rock the Cradle," children of music stars go head-to-head, while musical mentors square off in "Celebrity Music Mentor Project." "Cradle" is scheduled to debut April 3, and "Mentor" is expected in the fall.