NBCUniversal and Fox have joined ESPN by coming out against Verizon FiOS' offer of themed cable network packages. NBCU and Fox said the packages would violate existing agreements. But Verizon is sticking by its "Custom TV" plan, with Chief Financial Officer Fran Shammo saying "we believe we are in our legal rights to launch it."
NBCUniversal and Verizon have agreed to a carriage pact that covers retransmission-consent rights on FiOS for USA, Bravo and CNBC and more than a dozen cable networks; NBC-owned broadcast stations; and Comcast SportsNets in Boston, Philadelphia and Washington. The agreement also includes a TV Everywhere provision that mimics a deal reached in October between NBCU and Cablevision.
NBC Universal and Wal-Mart have struck a multiplatform advertising deal to target moms and those who help them, such as family members, teachers, neighbors and baby sitters. The campaign will begin on NBCU's iVillage.com Web site and the "Today" show and could expand to other female-friendly assets such as the Oxygen and Bravo cable channels.
NBC Universal and Nielsen are partnering on a media measurement system that combines TV-viewing, online video and purchasing patterns across the categories of CPG, pharmaceutical, automotive and movies, to give marketers a more detailed picture of their consumer audience.
NBC Universal and News Corp have agreed to name their online video joint venture "Hulu." The new site, which aims to provide an alternative to Google's video-sharing site YouTube, will begin a trial run in October and will initially feature clips from Fox and NBC shows.