The expected drop in upfront cable ad sales this year is mostly due to advertisers being cautious, and is not a sign of a major shift to digital advertising, NBCUniversal CEO Steve Burke said, adding that a strong scatter market will likely make up the difference. Univision Communications CEO Randy Falco said a reliance on the scatter market over upfront sales could become the norm, and that ad budgets will continue to move to digital as measurement on mobile devices improves.
NBCUniversal and Verizon have agreed to a carriage pact that covers retransmission-consent rights on FiOS for USA, Bravo and CNBC and more than a dozen cable networks; NBC-owned broadcast stations; and Comcast SportsNets in Boston, Philadelphia and Washington. The agreement also includes a TV Everywhere provision that mimics a deal reached in October between NBCU and Cablevision.
NBC Universal and Wal-Mart have struck a multiplatform advertising deal to target moms and those who help them, such as family members, teachers, neighbors and baby sitters. The campaign will begin on NBCU's iVillage.com Web site and the "Today" show and could expand to other female-friendly assets such as the Oxygen and Bravo cable channels.
NBC Universal and Nielsen are partnering on a media measurement system that combines TV-viewing, online video and purchasing patterns across the categories of CPG, pharmaceutical, automotive and movies, to give marketers a more detailed picture of their consumer audience.
NBC Universal and News Corp have agreed to name their online video joint venture "Hulu." The new site, which aims to provide an alternative to Google's video-sharing site YouTube, will begin a trial run in October and will initially feature clips from Fox and NBC shows.