Red Bull GmbH's new premium beverage contains 45 milligrams of caffeine per 12-ounce can -- more than in Cokes and Pepsis -- and natural ingredients. This is another attempt for a product to offer competition in the cola-beverage market.
Kimberly-Clark's Innovation Design Studio boasts advanced virtual-reality technology that allows the company to test merchandising layouts and shopping styles at a lower cost than more traditional research methods. "In virtual reality, you can actually figure out with some precision what's working," said Stuart Taylor, vice president of insights North Atlantic Consumer Products.
Procter & Gamble has partnered with Gen Art to find America's brightest smile through a photo contest. "My Life in Smiles" launched Friday and is part of the company's marketing campaign for a new product in Crest's whitening line.
Malt-O-Meal has issued a nationwide recall of two of its cereals because of a possible health risk. The company voluntarily initiated the recall after salmonella was found during a routine safety test.