Kimberly-Clark's Innovation Design Studio boasts advanced virtual-reality technology that allows the company to test merchandising layouts and shopping styles at a lower cost than more traditional research methods. "In virtual reality, you can actually figure out with some precision what's working," said Stuart Taylor, vice president of insights North Atlantic Consumer Products.
Procter & Gamble has partnered with Gen Art to find America's brightest smile through a photo contest. "My Life in Smiles" launched Friday and is part of the company's marketing campaign for a new product in Crest's whitening line.
Malt-O-Meal has issued a nationwide recall of two of its cereals because of a possible health risk. The company voluntarily initiated the recall after salmonella was found during a routine safety test.
Top marketers are using the mobile text-messaging lingo popular with teens and 20-somethings in ad campaigns. Unilever's Degree deodorant has a campaign focused on "OMG! Moments" while an ad for McDonald's from Leo Burnett poses the question, "r u ready?"