Burlington Coat Factory Warehouse has awarded creative duties to Cramer-Krasselt and media planning and buying to Interpublic's Initiative. Burlington's traditional media spend hit $60 million in 2007.
Incumbent Cramer-Krasselt is among four agency finalists in Johnsonville Sausage's creative review, with Fallon, Droga5 and Crispin Porter + Bogusky also preparing final presentations. Johnsonville Sausage spent more than $30 million on media this past year, according to Kantar.
RightTurn.com, an online tire seller, reportedly has selected Cramer-Krasselt to create its ads as well as plan and buy media. The company's ad spending is expected to reach $25 million next year, up from less than $1 million in previous years. The ad agency also will be responsible for public relations and analytics, sources said.
Panera Bread has named Anomaly its lead creative agency following a review. Media spending is estimated at more than $90 million, and a new campaign is expected to break early next year. Anomaly succeeds Cramer-Krasselt on the account.
Starcom MediaVest Group became the first media agency to top Effie Worldwide's North American Effie Index, and was honored as the most effective agency network and most effective individual agency at the recent Effie Awards ceremony. Publicis Group was honored as the most effective holding company and Cramer-Krasselt was named most effective independent agency.
Omnicom Group's Martin/Williams beat out Cramer-Krasselt and Publicis Groupe's Saatchi & Saatchi for Payless ShoeSource's $60 million account, including media planning for their U.S. broadcast advertising. The win is based on back-to-school campaign ideas presented in a review.