Burlington Coat Factory Warehouse has awarded creative duties to Cramer-Krasselt and media planning and buying to Interpublic's Initiative. Burlington's traditional media spend hit $60 million in 2007.
Constellation Brands has awarded Cramer-Krasselt with the accounts for Pacifico beer and Casa Noble tequila without undergoing a review. "It's a fantastic win for C-K. We owe it to our effective and award-winning Corona Extra and premium spirits teams, and to our work and experience outside the category with clients ranging from Porsche to Heinz, Edward Jones and Vitamix," said Karen Seamen, Cramer-Krasselt's president and chief operating officer.
RightTurn.com, an online tire seller, reportedly has selected Cramer-Krasselt to create its ads as well as plan and buy media. The company's ad spending is expected to reach $25 million next year, up from less than $1 million in previous years. The ad agency also will be responsible for public relations and analytics, sources said.
Starcom MediaVest Group became the first media agency to top Effie Worldwide's North American Effie Index, and was honored as the most effective agency network and most effective individual agency at the recent Effie Awards ceremony. Publicis Group was honored as the most effective holding company and Cramer-Krasselt was named most effective independent agency.
Cramer-Krasselt has opted to resign from the $60 million CareerBuilder account, instead of joining a review reportedly spurred by its Super Bowl spots failing to make the top 10 of a USA TODAY poll. According to the Chicago shop, its award-winning chimp campaigns powered CareerBuilder past Monster.com and resulted in a big increase in sales. CareerBuilder declined to comment.
Omnicom Group's Martin/Williams beat out Cramer-Krasselt and Publicis Groupe's Saatchi & Saatchi for Payless ShoeSource's $60 million account, including media planning for their U.S. broadcast advertising. The win is based on back-to-school campaign ideas presented in a review.