Burlington Coat Factory Warehouse has awarded creative duties to Cramer-Krasselt and media planning and buying to Interpublic's Initiative. Burlington's traditional media spend hit $60 million in 2007.
Blockbuster will proceed with its proposed acquisition of Circuit City only if due diligence finds the move will help the company "both strategically and financially," while providing "significant value" to shareholders, Chairman and CEO Jim Keyes said following the release of his company's first-quarter results.
Sears.com now offers four times as many DVDs, books and music selections on the Web, among other products. Sears plans to provide in-store stations so that shoppers can order products for free home delivery.
Stop & Shop is cutting prices on about 5,000 products in its health and beauty departments, the company announced Thursday. The move is part of the company's ongoing strategic plan to keep prices low as a way to compete with big-box stores.
The emotional state of a shopper can affect their openness to making expensive purchases, researchers found. The discovery of new items or a friendly sales clerk can release pleasure hormones such as dopamine or serotonin.