Beverage makers in India are introducing new products and ad campaigns that cater to local tastes in a bid to gain a greater share of the country's growing market. PepsiCo has added Orange Masala and Orange Mango flavors to its Mirinda soft drink line, Cadbury India has launched Tang Mango, and Coca-Cola has introduced Minute Maid 100% juices in the country.
Coca-Cola is introducing orange drink Crush and the tonic water Schweppes in India, while PepsiCo plans to expand its 7UP line and is launching orange drink Mirinda and lemon drink Duke's. "Flavors are growing faster than colas," said PepsiCo bottler Ravi Jaipuria.
Eating like a caveman can help prevent obesity, heart disease and high blood pressure. A recent study put participants on a diet consisting of berries, nuts, lean meat, fish, vegetables, and coffee and tea without milk or sugar, and found weight loss and health results after only a few weeks.
Campbell Soup plans to expand its tomato-processing facility in California's Bay Area and use more locally grown produce in its products, including the company's V8 Splash drinks, V8 vegetable juice and V8 V-Fusion.
Sixty percent of soft drink sales in India occur during the hot summer months, and beverage companies are tailoring advertising to match a projected long summer. PepsiCo will bank on the popularity of two popular Indian celebrities in its new campaign.